Memorial Day (Summer) - Digital Campaign
For most Americans, Memorial Day is the unofficial beginning of the summer. Biossance.com wanted to give a head start on the season with a GWP (gift with purchase) promotion and a Mineral SPF sale.
This animation was featured in the homepage, social media, and paid media.
Desktop and Mobile versions. The full homepage was created with parallax effect in mind. Objects move independently.
Memorial Day email campaign featuring the Mineral SPF sale increased sales in +1700% for this product. This campaign drove 41% in sales to the total during Memorial Day.