Mia Erie - Animated Logo & Icons

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Photographer Mia Erie asked for a new visual identity that needed to match her new photography theme and style. She is a maternity photographer, inspired by nature, and it’s many colors, shapes, and its beauty.

Because of that, I made several sketches that allude to maternity, photography, nature, and/or the photographer’s origins.

 
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The symbol she chose depicts the love between a mother and her child by using different heart sizes (the big one being the mother, the small one meaning the baby).

 
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The lettering was made in a cute and romantic style to relate to the photography tone that Mia Erie produces. The handmade lettering in this curvy arch style makes it more dynamic and humanizes the brand.

 
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The font is round and squared at the same time, bringing an organized mood that isn’t too serious.

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The colors were picked using her own maternity photos as a palette.

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Hand drawn icons were created for her to use in the future website.

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