Nativa - Visual Identity Redesign

This was a visual identity redesign project for a restaurant/cafe in Brazil. Nativa uses the slow food method focused on local produce, and avoiding industrialized products. Organic ingredients are selected to create fresh sandwiches and salads.



Original logotype.

The client wanted a fresh appearance on the logotype using organic movements, colors, calligraphy, and a more humane approach in general.
The new visual identity should communicate their artisanal handmade vibe. They also wanted to keep their symbol, a native plant from their region in Brazil.

Keywords were: fresh, natural, original, artisanal.


After sketching several options, one caught the client's eye. It was simple enough while still maintaining enough details so the local people would still recognize the plant.