Nativa - Visual Identity Redesign


This was a visual identity redesign project for a restaurant/cafe in Brazil. Nativa uses the slow food method focused on local produce, and avoiding industrialized products. Organic ingredients are selected to create fresh sandwiches and salads.

 


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Original logotype.

The client wanted a fresh appearance on the logotype using organic movements, colors, calligraphy, and a more humane approach in general.
The new visual identity should communicate their artisanal handmade vibe. They also wanted to keep their symbol, a native plant from their region in Brazil.


Keywords were: fresh, natural, original, artisanal.

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After sketching several options, one caught the client's eye. It was simple enough while still maintaining enough details so the local people would still recognize the plant.

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